International
Helping a leading e-retailer localise assets in over 5 countries.
ManoMano: France's leading online retailer for DIY and home decoration.
ManoMano, a key player in e-commerce in France, has established itself as the leader in online sales of DIY and home decoration equipment. With a growing presence across Europe, ManoMano faces major challenges in meeting the demands of its different markets.
The challenge
Like any major online retailer, ManoMano has to produce a considerable volume of assets each year. In fact, over 30,000 assets are needed to activate and energise its key markets in Europe, particularly via digital channels such as newsletters, banners and online advertising. The brand also needs to adapt this content to the specific characteristics of each country, particularly in France, the UK, Germany, Spain and Italy.
Our response
By connecting ManoMano's internal Content Factory with the acracy community, we enabled the brand to significantly accelerate its production of digital assets. Thanks to this synergy, ManoMano can not only produce a high volume of content, but also localise these assets for each European market, thus guaranteeing cultural and linguistic relevance. This collaboration has also enabled ManoMano to deploy targeted campaigns in record time, maximising their impact in each of its key markets.
