Our story

acracy : rethinking the creative industry

We launched in 2020 with one goal in mind: to help transform the creative industry by offering a more virtuous model for advertisers and talent alike. We believe that the traditional agency model is not suitable for all companies or all projects. The rise of competitive tendering and the migration of talent to freelancing are clear proof of this.

Notre mission : to empower businesses' creativity

At acracy, our mission is to help make companies more autonomous and agile in their creative strategy. In a content economy, brands need to rethink their creative approach by :

  • Regaining strategic control to harmonise branding and communications.
  • Developing in-house creative expertise to strengthen their autonomy.
  • Relying on high value-added talent to maximise their impact.
  • Integrating technological solutions to boost their production capacity.

A new creative model in action

acracy is distinguished by an agile consulting team dedicated to helping companies structure and optimise their in-house creative entities. Thanks to a network of over 850 freelance talents, we enable our clients to expand their expertise and creative bandwidth.

L'équipe acracy

Séverine Bavon

8 years in Brand & Design Strategy at BETC, TBWA, Marcel and R/GA. She has worked for Samsung, P&G, Eurosport, Oasis, SNCF and McDonald's.

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Romain Brignier

4 years in Brand Strategy at TBWA, CLM BBDO and Marcel. He has worked for BPCE, Unilever, Orange, Spotify, Givenchy, Galeries Lafayette and BackMarket.

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Magali Pasquiers

6 years at CLM BBDO, Brand Station and Marcel. She has worked for Total, Orangina Suntory, Spotify and L'Oréal.

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